NYX Gaming Group, an internet based gaming development company, announced that they entered into an agreement to purchase Betdigital for a reported $35.4 million.
NYX will pay a cash payment as well as other disbursements over a three-year period as part of the deal. This was seen as a strong move forward for the group, especially considering it only cost them under 5% of their total assets.
Matt Davey, the COO for NYX summarized stating that with Betdigital NYX has found and asset that will allow us to strength the each of our company within the UK market. It will allow us to provide another flavour to our expertise in a regional market and that will benefit NYX as well as Openbet shareholders immediately.
Betdigital, launched in 2011, provides gaming content to online casino operators via mobile devices, desktops, television and land-based systems. The CEO for Betdigital, Heath Samples, commented that Betdigital is in a strong position to help NYX achieve excellent returns for the plans they have for expansion with omni-channel. As a member of the NYX family, it will see Betdigital growth as a result of cross selling opportunities with their current customers thereby allowing the company to supply world class gaming content.
Betdigital creates systems and content for mobile, online, land-based, and interactive television. They have a team with decades of experience and have released multiple successful products to market with some of the largest gaming companies in the world. After it was founded, Betdigital focuses on supplying international and UK companies together with plans in for cross- platform gaming content to ensure its growth. The company is based in the United Kingdom close to Oxford.